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The Economist Thinking Space

Hi-ReS!, in collaboration with AMV BBDO, have crafted this classy website for the Economist.

They have launched a new pan-European campaign microsite for The Economist, created by Tim Vance and Paul Knott, which positions the brand as a stimulating, interesting read by inviting people into the lives of some of our European Economist readers. It opens the door to their ‘thinking spaces’ which range from recording and design studios to rooftops and bookstores.

In the words of Nicola Davies, from AMV BBDO:

The Economist Thinking Space asks people…where do you get your ideas? We invite you into the lives of some of our European Economist readers – it opens the door to their ‘thinking space’. Our diverse range of influential personalities share their thoughts, ideas, parts of their lives and the role The Economist plays in it. Users are also able to upload and tag images of their own spaces, to allow the site to become more inclusive and to grow, breaking away from the brand’s historical exclusivity.

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